Super Bowl commercials are famous for creating awareness and buzz about the latest consumer products and services. In fact, the intrigue involving the commercials has become nearly as important as the game itself.
So it's significant that four major automakers spent big bucks to signal to consumers that a variety of electric vehicles have arrived in the U.S. marketplace.
Audi, Ford, GM, and Porsche spent an average of $5.6 million per 30-second ad to showcase their new models to the 197 million viewers who watched Super Bowl LIVE. [Watch the ads: Hummer EV, Ford Mustang Mach-E, Audi e-Tron, Porsche Electric Taycan]
SWEEP has been on the leading edge of vehicle electrification in the Southwest for years. Electric vehicles reduce air pollution, increase public health, save customers money, reduce our dependence on foreign oil and create high-quality jobs.
In places like Arizona, we are working with utilities and state regulators on a plan to add public charging stations and to educate consumers on the benefits.
And that's good for everyone.
Ellen Zuckerman is the Arizona Representative at SWEEP, where she works with consumers and businesses in support of energy efficiency in Arizona.
Caryn Potter is the Arizona Program Associate at SWEEP, where she supports all program areas including demand-side management, utility regulatory processes, and electric vehicles policy